Mavericks at Work
We will measure our success by how much we contribute to yours.
McCue – What I realize now is that you can never, ever take your eye off the customer. Pg. 33
Spandex Rule of Branding … Just because you can doesn’t mean you should. Pg. 57
McEwen – he recalls, It was like a flash: this is the template I’ve been searching for! I went running back to
Innovation is serious business, but if you’re working to tap the brainpower of grassroots volunteers and outside the mainstream contributors, then you have to work to keep your open-source project colorful, dramatic, and energetic. Pg 121
To put it more bluntly, customer satisfaction suffered because companies made their customers suffer as executives pursued other priorities. Pg 133
We’re not selling our products, the CEO explains. We’re selling our people. We have a live relationship with our customers, on the radio and on the phone. Pg 161
Business and life are built on successful mediocrity, the world-weary author concludes, and victory comes to companies, not through the employment of brilliant men, but through knowing how to get the most out of ordinary folks. Pg 199
…keeping the habit of driving the agenda is crucial. Don’t just wait for someone to tell you what to do. Understand their business and then tell them what you are going to do to help them win. Pg 256